In today’s post I am going to be giving you a review on the very talked about Wet ‘n Wild Photo Focus Foundation and Concealer. I am a Wet ‘n Wild virgin, I have never used any of their products and decided to pop my cherry with these two products. The foundation and concealer hit South African shelves not so long, however it did launch beginning of last year overseas. I know right, we are so delayed. Nonetheless it is here now and that’s all that matters. It did take me forever to find my shade in the foundation as many Clicks stores were either poorly stocked or didn’t have the Wet ‘n Wild brand at all. Every store I had gone to had 4 shades available which I find to be total BS as there are in fact 20 shades within the Photo Focus Foundation range internationally. So… someone needs to step up their damn game. I picked up the shade Golden Beige for the foundation and shade light ivory for the concealer.
I did do a mini first impressions on the foundation and concealer over on my YouTube Channel, I will link that video down below in case you are interested, if not then just keep reading. Let’s talk foundation first. Wet ‘n Wild claim for the foundation:
“Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
High-performing, breakthrough formula
Featuring light-adjusting complex to help prevent white cast in photo
Tested under 7 light conditions with and without the use of flash”
To make a note the 7 lights they have tested under are as follows:
The foundation comes in a glass 30ml bottle and the applicator is spatula. At first, I didn’t think I was going to like the spatula at all but it actually made application so easy. The foundation has a liquid formula, definitely not runny, it’s thicker than other foundations that I have tried lately. I’m not the biggest fan of the smell, its nothing over powering or crazy, all I’m say is that… I’m not living for it.
I feel as though I get the best application when applying it with a dampened beauty blender. The foundation definitely applies beautifully, it is a medium coverage. Initially when I tried it I thought it was on the full coverage side, but now that I have spent more time with it, I feel as though its more medium but you are able to build it up slightly. At first glance, the foundation seemed Matte, however as a bit of time goes on, it gave my skin this beautiful glow. Definitely not dewy, just healthy and glowy. I absolutely love that about the foundation, as I feel Matte foundations leave my skin looking a little dull at times. Although if you are looking for that all matte finish then all you need to do is set it with some translucent powder and you may need to carry around some blotting paper or powder with you throughout the day if you struggle with really oily skin. The foundation does not oxidize so YAY for that.
Nowhere does Wet ‘n Wild speak about the longevity of the foundation. The brand strictly focuses on how the foundation looks on your skin, giving it that #nofilter perfection, so I was interested to see how long it would wear. I used my Maybelline Baby Skin Primer before applying the foundation and got a good 7 hour wear before I had to touch up. The first place I noticed that the foundation needed a touch up was my nose, which is no shocker because it is my problem area. For a R99.99 foundation, I think 7 hours is pretty darn excellent. Another massive bonus to add is that this foundation has not caused any break outs. The foundation is cruelty free and vegan. So a BIG THUMBS up to Wet ‘n Wild for this foundation. I totally understand the hype.
Onto the concealer, I saw a lot of mixed reviews on the concealer. Some people totally hated it and others loved it, so I was interested to see what I would think of it. BUT first, let’s see what Wet ‘n Wild claim is:
“Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look. “
I seriously get so excited when I read claims like these. The concealer comes in a small tube and has 8.5ml of product in it. It has a doe foot applicator, making for very easy application. I did find myself dipping back into the tube a few times to get my desired amount of product. The formula of the concealer is creamy and on the thinner side. I found the concealer easy to blend, however you do need to work a little faster as it dries pretty quickly. The formula is lightweight and it didn’t crease under my eyes at all. I do wish that it had a little more pigment to it as it is not as high coverage as I like. I have seen girls compare it to the Tarte Shape Tape Concealer but I just don’t see the comparison. The Shape Tape is a lot FULL coverage, where as the Photofocus concealer is lacking a little. All in all it is a lovely concealer and wore well throughout the day. I defintely see myself reaching for this concealer on days where I am doing a more natural look. Internationally there are 6 shades of the concealer available, however I have only come across three of the shades in store. A total bummer if you ask me. The Wet ‘n Wild Photo Focus Concealer reatils for R64.95. The concealer is also cruelty free and vegan.
I must say that these two products have left a really good impression and I will definitely be reaching for more Wet ‘n Wild products. I am interested in trying their Photo Focus Powder, as I have heard good things about it too. Drugstore brands are SERIOUSLY upping their game and its good to see. Knowing that you can spend a mere R100 on a good foundation is music to my ears. I’m really enjoying using the Photo Focus foundation, I reach for it on a daily basis.
Have you tried out the foundation or concealer? What are your thoughts? I would love to know.
Wishing you a day as flawless as your foundation.
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